Privacy Policy
Last updated: January 2026
Salford Crescent ("we", "us", "our", or "Company") operates the salfordcrescent.com website. This Privacy Policy explains our practices regarding the collection, use, and protection of your personal data when you visit our site and interact with our affiliate content for Lizaro Casino and other gaming operators.
We are committed to ensuring your privacy is protected in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect the following types of information from you:
- Personal Identification: Name, email address, postal address, phone number
- Technical Data: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on site, links clicked, referring website, click patterns
- Cookies and Tracking: Persistent and session cookies, web beacons, pixel tags for affiliate tracking purposes
Information is collected when you voluntarily submit forms, subscribe to communications, or simply browse our website through automated tracking mechanisms.
How We Use Information
Your information is used for the following purposes:
- Analytics and traffic analysis to measure website performance
- Affiliate tracking and commission attribution when you interact with linked casino operators
- Site improvement and personalisation of content
- Sending promotional communications and newsletters (with your consent)
- Compliance with legal obligations and fraud prevention
- Communicating with you regarding your enquiries or support requests
Cookie Policy
Our website uses cookies to enhance your experience and track affiliate activity. The types of cookies we use include:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Track visitor behaviour and site performance (Google Analytics)
- Affiliate Cookies: Monitor clicks and conversions from our links to partner casinos
- Marketing Cookies: Enable retargeting and personalised advertising
You may opt out of non-essential cookies through your browser settings or by adjusting your consent preferences on our website. Please note that disabling certain cookies may affect functionality.
Third-Party Links
Our website contains links to external websites, including Lizaro Casino and other gaming affiliates. We are not responsible for the privacy practices or content of these third-party sites. Each operator maintains its own privacy policy, and we encourage you to read their terms before providing personal information or engaging in gambling activities.
We do not control how third parties use data collected through their platforms, and such use is governed by their respective privacy policies.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt out of direct marketing and certain processing activities
- Right to Lodge a Complaint: File a complaint with the UK Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Typically:
- Analytics data is retained for up to 26 months
- Affiliate tracking cookies expire within 90 days
- Email communications are retained until you unsubscribe
- Legal and compliance records may be retained for up to 6 years
When data is no longer needed, it will be securely deleted or anonymised.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data handling practices, please contact us:
Email: privacy@salfordcrescent.com
Website: salfordcrescent.com
We will respond to your enquiry within 30 days or as required by applicable data protection law.
Data Protection Officer: If you believe we have violated your privacy rights, you may also lodge a complaint with the UK Information Commissioner's Office at ico.org.uk.